On Friday, September 26, 2025, Matsamo Lake Tourism Park proudly hosted this year’s World Tourism Day celebrations, in partnership with Eswatini Tourism. The event was held under the global theme “Tourism & Sustainable Transformation,” highlighting the role of tourism as a powerful driver of positive change for communities, economies, and the environment.

The day brought together a diverse group of leaders, dignitaries, and stakeholders in the tourism sector. Among the distinguished guests were the Chairperson of the Tourism Board, the CEO of Eswatini Tourism, the KOBWA, the CEO of the Matsamo Trust, Member of Parliament, Eswatini Tourism employees, and community representatives.

Highlights of the Celebration

The commemoration was more than just a ceremony — it was a dynamic showcase of the opportunities tourism offers in shaping sustainable futures:

• 🚤 Boat Ride Experience: Guests were treated to a scenic boat ride courtesy of Driekoppies Dam, offering firsthand views of the natural beauty that makes Matsamo Lake such a unique destination.
• 🏕️ Camping Facilities Tour: A guided tour of Matsamo Lake’s camping facilities highlighted the park’s growing potential as a hub for eco-tourism, outdoor adventure, and sustainable recreation.
• 🌿 Engaging Conversations: Discussions centered around sustainable tourism, community upliftment, and climate resilience. Leaders emphasized the importance of protecting natural resources while using tourism as a tool to empower local communities.

Building a Sustainable Future Through Tourism

The event underscored a collective commitment: tourism in Eswatini must grow hand-in-hand with sustainability. By prioritizing environmental stewardship and community inclusion, the country is positioning itself as a leader in responsible tourism within the region.

A Venue of Transformation

Hosting the event at Matsamo Lake Tourism Park was a fitting choice. The park is fast emerging as not only a place of leisure but also as a model for sustainable development. Its combination of natural beauty, cultural heritage, and forward-looking initiatives makes it a symbol of the transformation that World Tourism Day 2025 set out to celebrate.

As the festivities concluded, one message stood clear: tourism has the power to connect, uplift, and transform — and Eswatini is ready to lead the way.